Advertising and Potential Buyers Essay Example for Free

Advertising and Potential Buyers Essay Advertising is a favorable representation of product to make consumer, customers and general public aware of product. It let the potential buyers, general public and end users to be aware and familiar with the brands and their goods and services. Before going on the importance of advertising, we would have an introduction to advertising first. Advertising can be define as a paid form of non – professional but encouraging, complimenting and positively favorable presentation of goods and services to a group of people by an identified sponsor. It does not include distribution of free samples or offering bonuses, these are sales promotion. In simplest words advertising is introduction, to consumers and general public, of services and goods. See more: Satirical elements in the adventure of Huckleberry Finn essay Many people think that advertising a product means to sell it. But real aim of advertising is to make general public and potential buyers aware of goods, products and services available under a brand. Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services . Advertisers consider advertising a way to communicate with a particular audience. These advertisements are most common when an advertiser introduces a new product or brand in a category that consumers are already aware of. For example, when a company introduces a new flavor of potato chips. Consumers are familiar with snack foods and chips, but perhaps not this specific brand or flavor. The immediate purpose is awareness. Ideally, the consumer is then interested and will engage in trying the product, leading to purchase, and loyalty to the new product or brand. There are even some appeals which are used in advertisement. Appeals play a very important role in an advertisement. Appeals play a role of bringing life in a particular add. There are some appeals like emotional appeal, youth appeal, sex appeal, adventure appeal etc. these appeals have different features of their own. These appeals are used in order to attract customers and to force them to buy the product. In a successful business, advertising play an essential and important role. Though advertising does not mean selling of products and services but it helps in increasing your sells. Advertising create awareness in people. When general public be conscious to the products, services and goods under the brands and pursuit people towards brands and make them buying better brands. Advertising can be used to create brand awareness in general public and to make business more popular within the circle of potential buyers. Advertising, in a straight line, increases profit of the companies by escalating its revenue. The expenditure made on advertisement can turn as good boost in earnings. This mode of advertising advertises brands via newspaper, pamphlets, brochures, magazines, journals and books. By this mean of advertising brands can let know people, who are connected directly and indirectly connected with non – electronic media, about their supplies. It also includes banners and posters. Non – electronic media is in reach about every local. Advertising on print media is comparatively cheaper than advertising on television. Advertising on internet is getting more popular with time. It is the most ample platform available till date, for advertising and sharing news and creating awareness. You can get your advertising reached to every corner of the wo rld.

Analysis of Cooper Industries :: Cooper Industries Business Management Essays

Analysis of Cooper Industries OVERVIEW: Cooper Industries is a broadly diversified manufacturer of electrical and general industrial products, and energy related machinery and equipment. The company operates in three different business segments with 21 separate profit centers. These segments include electrical and electronic, commercial and industrial, compression, drilling and energy equipment. The product line is consisted of cheap fuses to $3 million compressor tribune sets along with products such as hand tools and light fixtures. The company bid a $21-a-share tender offer to acquire Champion Spark Plug, manufacturer of auto spark plugs, as a counter offer for the Dana Corp.'s $17.50-a-share bid. Also, in the mean time, Cooper Industries was considering a $700 million bid for Cameron Iron Works. Even though purchasing either or both companies will give operational and organizational advantages, there were high financial risks involved. Undertaking both acquisitions would result in a 55% to 60% debt to capitalization ratio. ANALYSIS: Cooper Industries acquired more than 60 manufacturing companies over a thirty year span in order to increase the size and the scope of the company. Most of the acquired companies made it possible for Cooper to be independent of the outside environment and giving full control of the manufacturing process concerning their business while avoiding anti-trust allegations. Cooper basically purchased every company that is vital to its energy industry and all the side industries that effect it. From tools to fuses to cables to the drilling equipment was manufactured and distributed by the corporation's divisions. Each acquisition is decided from a wish list that was closely examined and studied. At the time of the take over, the Management Development & Planning division would implement the corporate strategy in a period of three to five years. This involves diversification and elimination of the products that are poor sellers. In some cases the production plant is relocated and the staff is reorganized for the best efficient set up. In time all these companies are turned into profit centers. RECOMMENDATIONS: One of my first suggestions will be to consider Cameron Iron Works first since all the valves and other natural gas and petroleum products will be more beneficiary. Apparently there is more demand for Cameron's products than the Champions. Little adjustments in the production process along with the 'Cooperization' adjustment will have make the company efficient in a short period of time. In contrast, Champion is considered to have 1950's production techniques and only one product line, spark plugs, which will require tremendous changes within the company. The other option may be to purchase both of the companies, regardless of

Describe the Benefits of Mobile Technology Essay

Nothing is beyond human imagination. If we had been told just five years ago that we would be able to see the person on the phone, we would not have believed it at all. Today almost everything is doable thanks to the technological progress that has been made in the last 20 years. We are now able to access any kind of information at an incredible rate and communicate with people regardless of time and space with mobile technology. Despite having several drawbacks that some people are growing concerned about, mobile technology is an indispensable aspect of human life in terms of comfort and abundance of facilities it offers. Doubtlessly, enhanced mobile technology is a golden opportunity for all humans to get the utmost enjoyment of life in comfort. Initially, the latest technology lets people do what they cannot imagine. For instance, they are able to connect to the Internet at far greater speed through wireless service and make video calls on their mobile phones with â€Å"3rd Generation (3G) Technology†. Moreover, 3G also enables them to use their phones for entertainment purposes as well. That is, they can watch and download videos as if they were using their laptop computers. Secondly, mobile technology has increased the speed of accessibility to sources. Humans are no longer obliged to go to libraries and flick through the pages of numerous (countless) books, journals or magazines. This means, with only one click, you can have access to a great deal of information such as articles, pictures, statistics, latest news and videos. In brief, today’s mobile technology presents a vast world where any source of information is available. Mobile technology also organizes our relations with others in both private and work life. To begin with, thanks to our laptops and mobile phones which have been made smaller and smaller in appearance, we are able to store any information we will use. To illustrate, it is possible to save birthdays, anniversaries or important meetings in our computer and mobile phones so that they can remind us of these dates in due course. Another advantage that mobile technology grants us is making our work life easier. That is, we can overcome the problems stemming from a hectic work life and heavy work load. To exemplify, we have the opportunity of keeping in touch with our colleagues instantly when something unexpected occurs through either with our mobile phones or the Internet connection on the computer. Likewise (Similarly), we can deal with the hundreds of pages of documents on the laptop with ease instead of keeping their hard copy in many files. This, undoubtedly, facilitates our lives and we can save our invaluable time without getting exhausted. To sum up, having an advanced mobile technology has many advantages such as comfort and easiness. As a means of communication, mobile technology is a sine qua non of our daily lives and it offers a variety of facilities that make our lives easier. In my view, without advanced mobile technology, it is virtually impossible to cope with the challenges of life since it guarantees an organized and systematic life style.

Cause and Effect Writing Meaning, Process & Benefits

Cause and Effect Writing: Meaning, Process Benefits Before you start working on cause and effect essay, it is recommended to get to know better what this kind of essay implies. The writer, who is working on cause and effect essay, explains why this event or phenomenon has happened and what kind of effect it has on the environment, people, etc. The cause and effect essay writing has critical character, though it may at the same time be funny, if the topic has humorous nature. It is highly recommended to present the cause and effect essay in a thorough manner. The writer has to present the cause background with all important details in order to provide his reader with an opportunity to understand the meaning of the written paper. The point is that no matter how hard you may try to provide your essay with the best proofs, you have to be ready that the readers may have absolutely contrary opinion on your topic and some of them can become even aggressive towards your opinion. Professional writer is aware about the main purpose of the cause and effect essay and won’t be discouraged by meeting the contrary opinions of the readers. Qualified and confident author always presents truth, no matter what comments it can bring about. Thus, cause and effect essay writing is an outstanding opportunity to express what you have inside, behind the visual appearance. The majority of people won’t pay much attention to your cause and effect essay. They will just read it quickly and forget about it next moment they find something more interesting. Nobody is going to sit and deeply consider what you have written. The point is that, while working on cause and effect essay, the writer has a unique opportunity to open the hearts and minds of different people to the most important things in every day life. Good writer can find the key to the soul of every person and melt his/her heart concerning many things. To write cause and effect essay is a hard and tiresome task. Many people will reject this kind of writing because they feel like they are not critical enough to work on such a hard task and not brave enough to meet the aggressiveness of the opposed minds. If you make up your mind to